Terms of service.

Regulars · Aous Labs LLC · last updated 2026-09-02

01 · Who we are

Regulars is operated by Aous Labs LLC ("we", "us"), a limited liability company registered in Wyoming, United States. These terms cover the Regulars service: branded digital loyalty cards delivered to mobile wallets, the staff scanning tools, and the owner dashboard. By creating an account or subscribing, you agree to them.

02 · The service

We host and run your café's card: customers add it to their phone's wallet, and it earns the way you set it up — a stamp or points per visit, per eligible item, or per amount spent, with tiers if you want them. Staff can scan a customer's card, or customers can scan a code at your counter; rewards are redeemed at the counter either way. We keep the card updating in near real time; short delays can happen when the wallet platforms are slow. Where announcements are on, one announcement goes to your cardholders' cards and, if you choose, to your own Instagram account.

You bring the reward and honor it. The reward on the card is your offer to your customer, not ours.

Your earning rules are yours. You choose what a stamp is worth, what a customer must spend to get one, and how many they can earn — and it is your staff who apply those rules at the counter. We record what your staff and your customers do with the tools; we do not verify that a sale happened, that it met your minimum, or that the person holding the phone bought anything. Where a till integration exists and you connect it, it reports what your till reports and nothing more.

The service is for businesses. You must be at least 18 and able to sign for your café.

03 · Plans, price and billing

There are two plans. Membership is $29.90 a month, or $299 for a year — pay for 10 months, get 12 — and gives your café its branded card in customers' wallets, announcements, nearby reminders and your chosen perks, with nothing to do at the till. Loyalty is $49.90 a month, or $499 a year on the same pay-10-get-12 terms, and adds the whole stamp system on top. Billed monthly in advance, or annually. Payment by card, processed by Stripe. You can switch between the plans from your dashboard at any time; the difference is prorated for the rest of the billing period. If prices ever change, existing subscribers get at least 30 days' notice first.

Each plan starts free, the same way: your first 100 members cost nothing, and no payment method is collected to start. When your 100th member joins, everything keeps working for 7 more days while you add payment. After that, new members can no longer join — and on Loyalty the counter stops adding stamps — until you subscribe. We tell you by email before anything pauses, nothing pauses without notice, and the cards already in your customers' wallets stay exactly as they are — nothing is taken back. Nothing is charged during the free period.

Running more than one shop on the same card costs $20 a month for each shop after the first, or $200 a year each on the annual plan, on either plan. Each shop gets its own place on the lock screen, its own counter phone, and its own line in your takings. Add or remove a shop whenever you like: your bill changes from that day, not from the start of the period, and the shops you have when you subscribe are the ones you are charged for.

Tell us within 14 days of your first payment and we refund it in full. After that, on the annual plan, cancel any time and we refund the unused whole months; on monthly billing the current month runs to its end and is not refunded.

04 · Fair use

Unlimited cards and stamps within honest café use. No spam broadcasts, no reselling the service, no scanning tricks to inflate numbers, nothing unlawful. We can suspend accounts that abuse the service or the people using it.

05 · Your customers' data

Customer names and phone numbers collected through your card belong to your café. For that data, you are the controller and we are your processor: we process it only to run the service and on your instructions, keep it confidential, protect it with appropriate security, use only the sub-processors named in the privacy policy, and help you answer your customers' data requests — two of which you can answer yourself, from your dashboard, without asking us: download your whole customer list as a spreadsheet, and delete any individual customer, which also retires the card in their wallet. Corrections we still make by hand; email us. This section is our data processing agreement.

Contacting your customers for marketing — and having their lawful consent to do so — is entirely your responsibility, not ours.

06 · Your brand, our platform

Your name, logo, and card design stay yours; you give us permission to display them on your cards and inside the service. The Regulars platform, themes, and software stay ours — don't copy, resell, or reverse-engineer them.

If you ask us to draw a custom stamp: anything you send us as reference stays yours, and you confirm you have the right to send it — don't upload artwork belonging to someone else. The stamp we draw is ours, like the rest of the themes, and you can use it on your card for as long as you're a customer. We won't hand a stamp we drew for your café to another café. The same for anything you attach to an announcement: it stays yours, you confirm you have the right to publish it, and don't upload someone else's work.

07 · If your use gets us in trouble

If the way you use the service breaks the law or someone else's rights — your promotions, your customer messaging, your content — and we face claims or costs because of it, you cover them. A draft written for you is a draft: you read it and approve it, and what goes out is yours.

08 · Liability

We provide the service as-is and as-available, with no warranties of any kind, express or implied — including merchantability and fitness for a particular purpose. To the extent the law allows, our total liability is capped at the fees you paid us in the last 3 months, and we are not liable for lost profits, indirect damages, or wallet platforms changing their rules. Nothing in these terms limits liability that the law does not allow to be limited.

We are not liable for what your own people do with the tools. Stamps given by mistake, stamps given without a qualifying purchase, stamps given to friends, rewards handed over in error, or a card scanned twice — those are between you and your staff, and the value of anything given away that way is yours. The same goes for who is holding a signed-in counter phone: we give you PINs, named staff, and the ability to revoke a device at any moment, and deciding who may use one is your call.

09 · Suspension and leaving

We can suspend or end accounts that break these terms. You can leave any time. Either way your dashboard stays reachable for 30 days after the end of service, so you can download your customer list from it whenever you like during that window — you do not have to request it from us. After the 30 days we start deleting those cardholder records, wallet cards included, and keep going until they are gone.

10 · Governing law and disputes

These terms are governed by the laws of the State of Wyoming, United States, and the courts of Wyoming have exclusive jurisdiction — but talk to us first; most things get fixed over email. Disputes are between you and us individually, not as part of a class or group action, to the extent the law allows. If any part of these terms can't be enforced, the rest still stands.

11 · Changes and contact

We may update these terms; material changes are announced to the owner contact on file at least 14 days ahead. Questions: [email protected].

Questions about these terms: [email protected].